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Inside Faktor: Pricing Knowledge for Creatives

Our educational blog for freelance designers, illustrators, brand strategists, and creative studios who want to understand the business side of their work. Practical guides on pricing, proposals, project economics, and building a sustainable creative practice.

Latest

Pricing·7m Read

The Industry Already Tried to Solve Creative Pricing. It Got Shut Down.

In 2002, the design industry in Austria published a rate guide. Courts recognised it as evidence of price fixing, so it was pulled from the market.

A woman sitting at a desk in a room where the sun is shining in through the windows
Value·15m Read

How to Sell a Value-Based Price

Value-based pricing only works if the client understands what they are actually buying, and most of the time they don't, because we never told them.

A young woman in a yellow shirt and jeans jacket standing in front of large shelves
Pricing·12m Read

Be Grateful Not Greedy: How Creatives Were Trained to Undervalue Their Work

Most of us started with an (often unpaid) internship, which taught us early on in our career that it is normal to give our labor away for free.

A close up of a desk with the light on
Positioning·12m Read

How to Write a Proposal for Creative Projects

A practical guide for freelancers, studios, and designers.

A young woman standing in front of a wall with art, looking into the camera
Pricing·8m Read

Why Most Freelancers Feel Busy But Still Don’t Make Money

Being booked out isn’t the same as being profitable. Here’s what’s actually happening.

A close up of the lower half of someone's body, wearing black loafers and a yellow skirt with yellow socks, standing in front of a black wall with crossed legs.
Pricing·6m Read

The Real Cost of Unpaid Creative Services

Why free work isn’t harmless, who it hurts most, and how we can shift the culture.

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